Monthly Archives: December 2014

What is the ‘pitch’ and what is it used for?

The famous ‘pitch’ or more specifically ‘elevator pitch’ is nothing new. It exists since there’s a need to sell a product effectively. But now that developers are increasingly aware of the need to sell well what we do and the fact that nobody really has much time to waste, it seems the ‘pitch’ has been revalued in the indie sector.